Experts Have Spoken: 4 Ways to Lure Customers Back Into Your Restaurant

You have a fantastic staff, delicious food, and excellent customer service, but your customers aren’t returning as often as you’d like. What’s missing? Here are four expert-backed strategies to turn first-time visitors into loyal patrons.

1. Create a Family-Friendly Atmosphere

Cultivate a welcoming environment for families. This could involve offering kid-friendly activities, special menus, or even dog-friendly patios. Engaging families creates a positive experience that encourages repeat visits.

Example: Southerleigh Fine Food & Brewery allows children to shape their own pretzels, keeping them entertained while parents enjoy their meal.

2. Focus on Local Ingredients

Consumers increasingly value locally sourced ingredients. Partnering with local farmers and producers not only supports your community but also enhances the quality and appeal of your dishes.

Example: Marlene’s at Sevastopol Station in Des Moines saw a significant increase in business after introducing local craft beers on tap.

3. Leverage Social Media

Social media is a powerful tool for reaching new customers and engaging existing ones. Create a visually appealing atmosphere and encourage social sharing. Consider Instagram-worthy murals or unique plating presentations.

Example: Chop Shop in Chicago added large black and white murals to their patio, providing a popular backdrop for customer photos.

4. Expand Your Offerings

Cater to a wider range of needs by offering takeout services, catering to dietary restrictions (gluten-free, vegetarian), and staying attuned to evolving customer preferences.

Example: Crumbzz International Bistro uses email marketing to inform customers about specials and new menu items, keeping their business top-of-mind.

Conclusion

By implementing these strategies, you can create a restaurant experience that keeps customers coming back for more. Remember, it’s about building relationships, embracing innovation, and providing an exceptional dining experience.

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