Online Ordering: The Wave of the Future for Businesses and Restaurants
Since 2016, online ordering has revolutionized the restaurant industry. Restaurants offering online ordering have experienced a significant advantage, with some reports indicating a 6% higher success rate, translating to a staggering $2 billion in additional sales.
Integrated online ordering systems like ChowNow and GrubHub streamline the ordering process, benefiting both restaurants and customers. Customers enjoy the convenience of ordering and paying online, while restaurants can increase efficiency and reduce phone-order bottlenecks.
3 Ways to Boost Online Order Sales
1. Develop Online Ordering Marketing Strategies
Promote your online ordering service through various channels:
- In-store messaging: Utilize chalkboard signs, menu inserts, and window displays to inform customers about your online ordering option.
- Receipt space: Include a message and potentially a coupon on customer receipts promoting your online ordering platform.
- Discounts: Offer exclusive discounts for customers who place orders online to incentivize usage.
2. Carry Out a Social Media Marketing Campaign
Leverage social media platforms to reach a wider audience:
- Facebook Order Food: Utilize Facebook’s “Order Food” option to facilitate online ordering directly from your page.
- Promotions: Share online ordering promotions and exclusive deals on your social media channels.
- Visual Content: Post engaging photos of your restaurant, staff, food, and online menus to entice customers.
3. Optimize Your Phone System
Integrate your online ordering system with your phone system:
- Recorded message: When customers call, play a message promoting your online ordering service and website.
- Website promotion: Include your website address on takeout menus and other marketing materials to encourage online orders.
The Benefits of Online Ordering
Statistics show that customers tend to spend more when ordering online compared to dining in. Online ordering can contribute significantly to your restaurant’s profitability and enhance customer satisfaction.
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