1. Offer Delivery to Customers

Expand your reach by offering delivery services, allowing customers to enjoy your food from the comfort of their homes. If managing deliveries independently isn’t feasible, partner with delivery platforms like Deliveroo or Just Eat. While there may be a small service fee, the revenue generated and the loyalty earned from satisfied customers can outweigh the cost.

Providing delivery during these challenging times demonstrates your commitment to customer convenience, ensuring they return to dine in when normalcy resumes.

2. Share Recipes

While sharing your recipes might seem counterintuitive, it can significantly strengthen your relationship with customers. It showcases your care for the community and builds a deeper connection with your brand. Customers can try your famous dishes at home, but they’ll still visit your restaurant for the experience, premium quality, and exceptional service.

Follow the example of Wagamama by sharing video tutorials for your recipes. This approach not only engages customers but may also enhance their appreciation for your expertise if their home-cooked attempts don’t match your restaurant’s standards.

3. Be Active on Social Media

Social media is a powerful tool for engaging customers and building loyalty. Platforms like Facebook and Instagram allow you to share updates, behind-the-scenes content, and live videos. Use these tools to communicate openly about your restaurant’s operations, team, and safety measures during the pandemic.

Transparency fosters trust, and interactive content such as Q&A sessions or virtual tours creates a sense of community. With consistent effort, your social media presence can become a cornerstone of your brand loyalty strategy.

4. Offer Special Deals and Promotions

Support your community and build goodwill by offering discounts and promotions. Consider providing special offers for key workers or those financially affected by the pandemic. A simple gesture, like a discount on takeout orders or a free dessert for healthcare workers, can leave a lasting impression.

These promotions demonstrate your appreciation for the community’s support and create a reciprocal relationship that drives loyalty.

Conclusion

While 2020 has presented unique challenges, it has also offered opportunities to strengthen your relationship with customers. By implementing these four strategies—delivery services, sharing recipes, active social media engagement, and special promotions—you can build lasting brand loyalty and position your restaurant for success during and after the pandemic.